The Voice Era Blog

The Voice Era: Why Your Authentic Story Is Your Most Valuable Asset going into 2026

November 14, 202510 min read

After five years of sounding the alarm, the world is finally catching up: We've entered The Voice Era. The experts who learn to use their authentic voice, online and in-person, will be the ones who stand out from the flood of videos made by AI clones and the mass produced, value-less content.


For five years, I've been saying the same thing to every expert, consultant, and entrepreneur who would listen: Your authentic story isn't just marketing. It's NOISE. That's my acronym for a Narrative Of Inspiration, Strength, and Encouragement.

Just this week (November 2025), Emmy and Academy Award-winning actor Morgan Freeman publicly slammed AI companies for the unauthorized use of his voice, stating bluntly, "You're robbing me." He understands what many are just now realizing: your voice has tangible, protectable value. Denmark took it even further, when earlier this year they proposed groundbreaking legislation that calls for your face, body, and voice to be considered your legal property from birth. This amendment sends an "unequivocal message" that citizens have rights over their own likeness, stated Denmark's Culture Minister Jakob Engel-Schmidt. This would include protection against "realistic, digitally generated imitations." Under this law, individuals would be able to assert copyright, demand removal, and seek damages when their voice or likeness is abused through AI impersonation, voice cloning, or political misinformation. These aren't isolated incidents. They're proof points. We've officially entered what I call The Voice Era, where your authentic voice isn't just a personal asset, it's so important that it should be legally protected intellectual property, competitive advantage, and the only line between you and every AI-generated impostor trying to replace you.

Then last week (also November 2025), Akshay Kothari, CPO at Notion (a tech company), announced the company is building what they're calling a "storytelling team." But authentic storytelling for your business or personal brands requires more than just good narratives, it demands that you show up with an authentic voice. Without it, storytelling falls dangerously short.

As someone whose first husband was later exposed as a con man, I understand the critical difference between storytelling and authentic storytelling. My ex was a master storyteller. He was so skilled that he even believed his own fabricated narratives. His stories weren't rooted in truth, and they destroyed lives.

But when someone finds their authentic voice and learns to do genuine storytelling well, they don't just win, they thrive. They help the people who hear their stories instead of harming them with manufactured personas and false narratives. That's the difference between noise and NOISE.

When I nearly died in 2020, I finally found my own voice and began sharing my authentic story publicly for the first time. It was terrifying, but I told myself, "This is my time to start making noise."

But I didn't want to be noisy for the sake of being loud. I'm not an angry person, and I refused to let my voice become a weapon of negativity. Instead, I wanted to use my voice to make an impact for good, to inspire and encourage others so they'd know they could do the same with their stories. That's when NOISE became more than just sound. It became my known as my acronym for a Narrative Of Inspiration, Strength, and Encouragement.

I launched my podcast, "Let's Make Some Noise," and began advocating that other experts do the same. Not because I wanted everyone talking, but because I could see what was coming: the rise of AI meant that an authentic voice would become the only way to stand out and the world was going to need authenticity. In business and in your career, credentials and results would no longer be enough. Authenticity would be everything and you'd need to overcome your fear of being heard, with authority, to access it.

AI can replicate credentials. Chatbots can summarize results. And fake gurus are manufacturing "transformations" faster than you can screenshot them.

Welcome to The Voice Era! This is a pivotal moment in history where authentic human storytelling has become the only defensible competitive advantage in world full of AI.

What Is The Voice Era?

The Voice Era is the cultural and economic shift happening right now, where professionals who master authentic storytelling will dominate their industries, while those who hide behind corporate polish, manufactured personas, or AI-generated content will become invisible and irrelevant.

This isn't about being vulnerable for the sake of vulnerability. It's not about oversharing or turning your trauma into content. It about being able to go to an in-person networking event or conference and being the same person you are online and having the ability to make authentic connections with real people when we don't know if who we are communicating with online is even a real person or not.

The Voice Era is about using your lived experience, the battles you've fought, the transformations you've earned, the wisdom only YOU possess, and converting it into unshakeable authority that cannot be automated, replicated, or faked.

It's about making NOISE that matters.

Why I Saw This Coming (And Why You Need to Listen Now)

I didn't predict The Voice Era because I know the future. I predicted it because I lived it.

I used to whisper to my mom in public. Literally. I was terrified of being heard, terrified of being seen, terrified of taking up space. Then I became a paramedic and learned what real fear looked like, watching people fight for their lives. Then I became an entrepreneur and built multiple businesses and dove deep into learning marketing and personal branding.

But it wasn't until 2020, when I nearly died, that I understood the difference between making noise and making NOISE.

That health crisis forced me to ask myself: "If my past has a purpose how will others know if I'm too scared to use my voice to share my story?"

So I broke years of silence about a difficult past. I returned to painting. I wrote a book. I launched my podcast, "Let's Make Some Noise." And I started teaching other experts how to use their authentic stories, their NOISE, to build authority that couldn't be manufactured or faked.

That journey began in 2020. Five years ago, I started warning that the world was about to change. That authentic storytelling would be needed and that adversity would be your greatest asset. You were just going to have to know how to use your voice to make NOISE in a way that was authentic in an artificial world. That experts who hid behind credentials alone would become commodities.

People thought I was being dramatic.

I wasn't. Now, even tech companies are leaning into storytelling.

The Three Forces That Created The Voice Era

Three seismic shifts have collided to create this moment:

1. The AI Takeover Is Real

ChatGPT can write your resume. AI can create your social media content. Deepfakes can mimic your face and pitch and inflections. The only thing AI cannot do is have lived YOUR specific life, made YOUR specific mistakes, and earned YOUR specific wisdom through transformation.

Your story, your authentic NOISE, is the one thing that cannot be replicated by a machine.

2. Fake Guru Fatigue Has Peaked

People are exhausted. Exhausted by rented Lamborghinis and Mansions, manufactured success stories, and cookie-cutter "frameworks" that promise overnight transformation. The market is screaming for something REAL.

Your audience doesn't want another polished persona. They want to know you've been where they are. They want your scars, not just your success.

3. Corporate Sameness Is Suffocating

Corporate sameness has reached epidemic levels. Companies sound identical and design their logos to match with stripped-down, minimalist blocks of color and zero personality. Consultants build from the same website templates. Coaches recycle the same stock photos and corporate jargon.

The professionals breaking through aren't the most polished, they're the most HUMAN. They're the ones willing to share the Narrative Of Inspiration, Strength, and Encouragement that brought them from where they were to where they are now.

The Invisible Epidemic: Experts No One Knows About

Here's what breaks my heart:

Every single day, I talk to brilliant experts who are losing business to people with half their experience but twice their visibility.

These experts have the credentials, results and expertise but they are invisible. Invisible because they're afraid to use their voice. They have stories of adversity that are both heartbreaking and heartwarming because they overcame tremendous situations. Instead of using their voice and their stories authentically they're hiding behind credentials and business frameworks that make them blend in with everyone else.

In The Voice Era, your work doesn't speak for itself. YOU speak for your work.

And if you won't, your competitors will speak for theirs and they'll win your clients.

The Data Doesn't Lie

This isn't just my opinion. The numbers back it up:

  • LinkedIn engagement rates for personal stories are 5X higher than corporate content

  • 86% of consumers say authenticity influences which brands they support (Stackla, 2024)

  • Personal brands are outpacing corporate brands in trust scores across every industry

  • The fastest-growing businesses in 2024-2025 are led by founders with distinct, authentic voices

But here's what the data can't measure: the number of brilliant experts dying in obscurity because they're too afraid to be heard.

From Whisper to NOISE: The Transformation You Need

I teach four Creator Archetypes inside the Authentic Authority Academy:

  • The Messenger – Takes a stand and isn't afraid to lead

  • The Educator – Teaches from scars, not just success

  • The Storyteller – Makes transformation relatable and real

  • The Mood Maker – Brings energy and personality to everything

These aren't personality types you're born with. These are SKILLS you develop. These are CHOICES you make about how you'll use your voice.

And here's what most people don't understand: You can learn to be all four when you use how to use your story as your authority.

That's what I did. The woman who used to whisper to her mom in public now speaks on stages, hosts a podcast, runs an academy, and is coining terms like "The Voice Era".

Not because I'm special. Because I learned how to make NOISE.

If you're an expert who feels invisible despite your credentials...
If you're a consultant losing clients to people with half your experience but twice their visibility...
If you're a coach, speaker, or service provider who knows you're brilliant but can't figure out why no one's paying attention...

The Voice Era is your invitation and your warning.

Your competitors are using AI to scale their content. I see them everyday using AI clones to make videos of "themselves" because they don't feel comfortable with their own voice and they are cranking out mass produced content like a factory for cheap plastic toys that won't last because they don't know how to use their story as real authority.

But you have something that can stand out from all their "lower case noise": Your lived experience. Your transformation. Your authentic NOISE. Your real Voice! One you can use in-person (not just online) to stand out so that those who need you or your business can find you (or know you are out there).

Will you overcome your fear of standing out? Are you ready to use your voice and share your authentic story in a way that isn't fake or require "oversharing" or will you stay silent and talk about how you are passed up for the promotions or overlooked by potential clients?

The Professionals Who Will Win The Voice Era

I'm not being dramatic when I say The Voice Era will separate the experts who build empires from the experts who fade into obscurity.

I've been warning about this for five years. I've been training for it my entire life. And I've been teaching others how to prepare inside the Authentic Authority Academy because I know what's at stake.

You already have everything you need. Your story. Your transformation. Your voice. Your own version of NOISE.

Every day you wait, your competitors are getting louder, artificially. And in The Voice Era, silence is professional suicide.

If you are ready to stop being invisible: Learn how to use your voice and turn your story into your authentic authority at AuthenticAuthorityAcademy.com

Edwina "The Encourager" Adams is a personal brand coach and founder of the Authentic Authority Academy. She is also a business systems consultant, author, speaker, and podcast host who helps you turn adversity into your greatest asset.

A military veteran and retired paramedic with nearly two decades of entrepreneurial experience, Edwina specializes in helping business owners and women learn how to have “Eye-to-Eye Influence” by turning their story into a strength.

Having survived her first marriage to a con man, a near-death experience, and the challenges of founding one of the first businesses of its kind in America, Edwina emerged as an industry leader and source of encouragement for others facing adversity. She teaches clients to make NOISE, transforming their struggles into what she calls a Narrative Of Inspiration, Strength & Encouragement.

Now Edwina dedicates her life to helping others turn challenges into competitive advantages. 

When she's not working, you'll find this loyal friend, loving wife, and mom rocking her collection of cool shoes.

Edwina Adams

Edwina "The Encourager" Adams is a personal brand coach and founder of the Authentic Authority Academy. She is also a business systems consultant, author, speaker, and podcast host who helps you turn adversity into your greatest asset. A military veteran and retired paramedic with nearly two decades of entrepreneurial experience, Edwina specializes in helping business owners and women learn how to have “Eye-to-Eye Influence” by turning their story into a strength. Having survived her first marriage to a con man, a near-death experience, and the challenges of founding one of the first businesses of its kind in America, Edwina emerged as an industry leader and source of encouragement for others facing adversity. She teaches clients to make NOISE, transforming their struggles into what she calls a Narrative Of Inspiration, Strength & Encouragement. Now Edwina dedicates her life to helping others turn challenges into competitive advantages. When she's not working, you'll find this loyal friend, loving wife, and mom rocking her collection of cool shoes.

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